ad:tech Awards Competition Submission

Consumer Campaign



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HSN developed an integrated marketing promotion to kick-off holiday shopping. The integrated marketing support leveraged HSN's national television network, its ecommerce site and additional online and offline tactics. The instant win game was a component of our strategy and was titled "Very Merry Meltdown." The game was accessed via HSN.com and was live in November/December 2007. Prizes included HSN Gift certificates.