Communicator Awards Competition Submission

Online B-to-C Advertising Campaign



Play the Instant Win Game

See the Home Page Billboard

See the Web Banners
HSN developed an integrated marketing promotion to kick-off holiday shopping. The integrated marketing support leveraged HSN's national television network, its ecommerce site and additional online and offline tactics. The instant win game was a component of our strategy and was titled "Very Merry Meltdown." The game was accessed via HSN.com and was live in November/December 2007. Prizes included HSN Gift certificates.